Consumer communication

Today’s average consumer is at least three to four generations removed from the farm.  Even in rural school districts, farm kids are in the minority in the classroom.  That means these students have less exposure to the more than 300 careers available in the dairy industry. In June, the team at Pagel’s Ponderosa Dairy in

By Mariah Martin, 2015 Dane County Fairest of the Fair As an 11-year 4-H member, when July comes around it only means one thing:  the Dane County Fair. My family spent eight of my 11 years showing dairy and rabbits and completing sewing, cake decorating, art, photography and many other projects. This year, instead of

We spend a lot of time thinking about how we can optimize the nutrition of our dairy calves and cows.  But do we spend that much time thinking about how we can enrich our own diets with nutritious dairy products? As we wrap up American Heart Month, let’s spend a few minutes reviewing dairy’s role

Each farm is unique.  Each farmer’s road to success differs from another.  But, amongst these differences, one core concept remains true:  Values are the foundation of farming. As a farmer or agriculturist, every conversation you have about your values and how they affect your actions is a step forward in earning consumer trust and continuing

By Kate Griswold, Cross Plains Wondermakers 4-H Club and Waunakee FFA Chapter Ever since I can remember, agriculture has been a part of my life. When I was eight, my dad bought our first Angus cow. Our herd has since grown to include multiple beef cows and a diverse realm of other animals including sheep,

  Download a printable PDF Presentation Darin Mann is a co-owner of M & M Feedlot, a 13,000-head heifer feedlot on the border of Oregon and Idaho. This feedlot is unique because, not only does it house 13,000 animals, but it also does it right next to a river and U.S. fish and game ponds.

Many of you open your farm gates to school tours to give students a better understanding of the food production. But those tour groups also include the next generation of agricultural leaders. As agriculture expands beyond the farm to the laboratory, test plot, manufacturing facility and public office, students need to learn what agricultural careers