Consumer communication

Plenty of activists groups and journalists are putting their emotionally charged and often scientifically inaccurate messages into mainstream media. Marjorie Stieve, marketing services manager with Vita Plus, said it’s the responsibility of everyone involved in agriculture to balance the discussion.

Stieve offered the following tips for Vita Plus Custom Harvester 2011 attendees to use when talking about agriculture:

Stop and listen.

More often than not, consumers have simply heard misleading information about production agriculture. Find...