Vita Plus commits $100,000 to support dairy and livestock producers and rural communities (April 2020)

(Madison, Wis.) –Vita Plus is committed to serving dairy and livestock farms and rural communities across the Upper Midwest during the COVID-19 pandemic and subsequent dairy and livestock market challenges.  As part of this commitment, Vita Plus announces the launch of the Serving Customers & Rural Communities Project.  Through this project, Vita Plus will contribute $100,000 to support food security initiatives in rural communities.

The project is a broad-based effort focused on communities where Vita Plus employee owners and customers live and work.  The purposes of the project are to support dairy, swine, and beef producers by purchasing their products and, at the same time, assist those in rural communities during a time of great need.  Local Vita Plus nutrition consultants and facilities are working with rural food pantries, schools, and other food assistance programs by contributing dairy, beef, and pork products to help fill their needs.

“This is a challenging time for many people,” said Bob Tramburg, Vita Plus president and CEO.  “Our focus is and always has been on serving customers.  One way for us to do that is to help put the nutritious foods our customers produce into the hands of those who need them.  Our employee owners see this as a great opportunity to make a positive difference in our rural communities, and we hope others will join us in the effort.”

Vita Plus Corporation is an employee-owned company headquartered in Madison, Wisconsin, and has been serving livestock producers since 1948.  More than just a feed supplier, Vita Plus consultants offer the latest cutting-edge technology, nutrition and management information.  For more information about the organization, call 800.362.8334 or go online at www.vitaplus.com.