Kruse Named Vita Plus Dairy Specialist (April 2021)

Posted on April 6, 2021 in Company News

(Madison, Wis.) – Alan Kruse recently joined Vita Plus as a dairy specialist in eastern Iowa.  He will utilize cutting-edge ration formulation software to provide high-quality rations and solutions to help dairy producers reach their production goals.  In addition, Kruse will remain up to date on industry research and technologies to serve customers now and in the future.

Kruse grew up on his family’s dairy farm in Dyersville, Iowa, and has spent his entire career within the dairy industry in various capacities.  He has experience working as an Assistant Herdsman for an elite genetic herd, as well as a Genetic Services Specialist for a livestock reproductive services company.  He attended the University of Wisconsin-Madison Farm and Industry Short Course and received certificates in dairy, crops, and soil management.  Kruse also owns and operates Generation Next Boarding, where he houses and develops elite genetic animals for dairy cattle shows and sales.

Vita Plus Corporation is an employee-owned company headquartered in Madison, Wisconsin. Vita Plus has been serving livestock producers since 1948. More than just a feed supplier, Vita Plus consultants offer the latest cutting-edge technology, nutrition and management information. For more information about the organization call 800.362.8334 or go online at

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